Agency Services

The Altek Media Group is one of the few agencies in this “age of information” to blend competitive research, creative public relations, dynamic advertising and state-of-the-art media tools. We are an in-depth resource opportunity for those who wish to broaden their scope of business. To increase the reach of your business, the Altek Media Group has shaped its firm to combine advertising, public relations, and interactive technology into one facility with a common commitment to your success.  Our agency services will provide your organization with thorough, detailed and effective campaigns.

Strategic Planning

A successful advertising campaign begins with a good strategy. There must be clear lines of communication between the agency and client to define the best course of action, identify the target audience, demographics, and media resources. Together we define the right message and formulate a creative approach to relay those messages. All this must be accomplished within specific budgets and time frames.

The Altek Media Group will develop a strategic course of action for you or your company, whether it’s advertising, marketing, public relations or training. This allows us to define your goals, find your audience, and decide how and where you will be the most successful.  Included in this process is a variety of surveys and research that enable us to gather accurate data in order to develop the most effective strategy possible and to ensure the best return for your investment.

Market & Competitive Research
Through in-depth market and competitive research, The Altek Media Group gains several insights that enable us to approach our mission.  We first ask ourselves tougher, smarter questions before asking others questions. We take a hard strategic and creative look at what types of people we research. Thus, we consistently go to the marketplace with better questions, present them to better prospects, and in return, bring back more detailed information to our clients. We apply these fundamentals to all our research techniques, including on-line research, focus groups, qualitative/quantitative product research and advisory panels. Our goal is to find the best market for your product(s) and send your message
right to the heart of it.

Media Planning & Negotiations
In developing our client’s media plans, the Altek Media Group gathers detailed information on the target audience and potential media vehicles utilizing information such as sex, income, education, occupation, credit card usage, purchasing habits, household possessions, and more. Then, we analyze the marketing objectives and zero in on the target audience and assess the information to determine the best media mix for the campaign.  This qualitative information is then quantified with broadcast and newspaper ratings to ensure that the media vehicles reach the target audience efficiently.  Once all this is accomplished, our media department can coordinate the media buying for you in all areas, from a local schedule to a regional, national or international campaign.

Media Buying & Implementation

After deciding on the most effective campaign approach, the Altek Media Group then directly negotiates for the best available rates resulting in the most efficient and effective media buys.  Since we purchase large amounts of media time on a regular basis, we have secured exceptionally low rates for the most effective dates and times. We have the ability to create individualized packages for specific media outlets, such as cable, radio and print.  Reaching the right audience with the right message at the right time means you get more for your advertising dollar.

Media Review

The Altek Media Group generates media review reports for each media buy as a whole. If the schedule deviates in any way from the original approved plan, our agency negotiates on behalf of our clients for credits or adjustments. We then supply our clients with adjusted affidavits and media buy reports in an easy to read format.  All of this is done on a regular basis so our clients can clearly see the progress of their campaign.

Campaign Review & Analysis
Ultimately, the Altek Media Group can generate a complete report of the overall campaign goals and objectives, and compare them to the actual campaign accomplishments.  This allows us to determine where the campaign has been successful and what, if any changes need to be made.  Our clients can expect an accurate analysis, because their success ultimately reflects on our own company’s success.
Detailed reports can be created to analyze the effects of your campaign at certain times of the day, areas or regions reached, and even an analysis of profits earned over the course of the campaign.  We aim to specifically pinpoint our areas of success so we can always have a thorough understanding of
today’s changing market.

Public Relations
Successful agencies know how to cut through the saturated communications market and speak directly with the most important people in their business lives - their target audiences.  At the Altek Media Group, our public relations experts work closely with clients to carefully identify their targets - consumers or the people who influence consumers - as well as to determine the best strategies to reach them. We know the diverse cultural markets that exist in the market today. Our experience in communicating with ethnic groups has helped us to build strong track records in marketing and public relations.
At the Altek Media Group, most public relations programs are designed to acquire editorial coverage for our clients through appropriate media channels.  We can execute public relations campaigns that generate awareness, build customer loyalty and community goodwill. Available services include both traditional and electronic press kit (EPK) development and distribution, press release writing, video news releases, media training for spokesperson, planning of editorial tours, media relations, coordination of press conferences, awareness campaigns and special event planning. We can help you change or create perception through
this powerful communications tool.

Trade Show / Exhibits & Event Planning
The Altek Media Group conceptualizes, designs, and produces trade show booths and other types of exhibits. By using either our materials or the client’s, we also provide event-marketing and planning services, including project ideas, management, coordination for a show or event, and third-party-participation in a booth or event. Altek also provides collection management services for third-party payment for participation in a booth or event. We provide liaison support for show-services paperwork. Altek provides technology equipment for shows or events, including video displays, accompanying music and sound effects, and other types of electronic displays. We also supply promotional and novelty items for events such as: (pens, coffee cups, pads, etc) we have a on-line selection of over 65,000 items for you to choose from simply visit our Website. We install carpet and padding for booth property and preview set-up. Altek sets up booth property prior to a show or event. Afterwards, we dismantle booth property and clean, prepare, and store it for future use. Altek ships booth property to and from show sites. In other words, Altek manages events at shows and exhibits.
           
Altek’s conference support includes pre-conference planning (including topic identification), as well as selection of speakers and sites. In addition we provide support for reserving conference facilities, arranging on-site meetings, food service and registration services. We offer editorial services, automation and telecommunications support, design, and production editing. Altek provides audio-visual equipment and operations. Finally, Altek assists with attendee-communication including pre/post meeting mailings, travel support, computer support and database creation. The Altek Media Group has been applying these services to design exhibits and has managed trade shows for over fifteen years.

Internet Marketing & Content Development

The Altek Media Group’s print experience includes design and production of newspaper and magazine advertising, custom inserts, retail catalogs, brochures and collateral material, direct mail, point-of-purchase.  The Altek Media Group’s Opt-e-mail include TV, radio, infomercials, digital animation, modeling, 2D and 3D cell animation and intranet design, CD-ROM design, Flash presentations,
animations and banner ads.